{"product_id":"why-not-softie-the-conditioner","title":"WHY NOT: SOFTIE? — The Conditioner","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 10.0pt;\"\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-size: 18.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eThe Conditioner That Earns Its Name.\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 8.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eConditioners lie. They promise soft. They deliver a coating that washes out by Thursday and leaves your hair right back where it started—dry at the ends, frizzy at the crown, and wondering why you even bothered.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 8.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eBrittany didn’t build \u003cstrong\u003eSOFTIE\u003c\/strong\u003e to sit on top of your hair. She built it to go in. An Aloe Vera Juice base carries everything deeper than water ever could, while a triple blend of \u003cstrong\u003eSunflower, Olive, and Rice Bran oils\u003c\/strong\u003e coat the strand with the kind of softness that actually lasts through the week. Goat Milk proteins rebuild what your wash day opened up. And the same Ayurvedic herb signature that runs through the whole WHY NOT line—Shikakai, Hibiscus, Horsetail—finishes the job from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 8.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eSOFTIE and WASH DAY were formulated as a pair. They speak the same language. And when you use them together, your hair knows it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-left: solid #CCCCCC 1.5pt; padding: 0in 0in 0in 12.0pt; margin-left: .25in; margin-right: 0in;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-left-alt: solid #CCCCCC 1.5pt; padding: 0in; mso-padding-alt: 0in 0in 0in 12.0pt; margin: 8.0pt 0in 8.0pt 0in;\"\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003e“This isn’t just a conditioner. It’s the answer to everything your wash day asked for.”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-bottom: solid #CCCCCC 1.0pt; mso-border-bottom-alt: solid #CCCCCC .25pt; padding: 0in 0in 4.0pt 0in;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-bottom-alt: solid #CCCCCC .25pt; padding: 0in; mso-padding-alt: 0in 0in 4.0pt 0in; margin: 16.0pt 0in 4.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eWhy Your Hair Knows the Difference\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -14.0pt; margin: 6.0pt 0in 3.0pt .25in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #888888;\"\u003e✓\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eAloe First, Always: \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eWe don’t start with water here either. Aloe Vera Juice carries moisture straight into the hair shaft—not just over it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -14.0pt; margin: 6.0pt 0in 3.0pt .25in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #888888;\"\u003e✓\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eThe Triple Oil Softness: \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eSunflower, Olive, and Rice Bran oils work in layers. Sunflower for body. Olive for shine and weight. Rice Bran for silky smoothness that doesn’t turn greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -14.0pt; margin: 6.0pt 0in 3.0pt .25in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #888888;\"\u003e✓\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eProtein That Rebuilds: \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eGoat Milk lactic acid and Aloe Vera Powder don’t just moisturize—they fill in what damage took out. Stronger hair. Less breakage on the detangle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -14.0pt; margin: 6.0pt 0in 3.0pt .25in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #888888;\"\u003e✓\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eThe Slip That Actually Detangles: \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eBehentrimonium Methosulfate delivers clean conditioner slip with zero buildup. Your fingers move through. Your strands stay whole.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -14.0pt; margin: 6.0pt 0in 3.0pt .25in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #888888;\"\u003e✓\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eAyurvedic Depth: \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eShikakai and Hibiscus run through every WHY NOT formula. Here they reinforce the strand from the inside out—because soft hair has to be strong first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-indent: -14.0pt; margin: 6.0pt 0in 3.0pt .25in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #888888;\"\u003e✓\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eThe Sensory Finish: \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eRosemary and Jasmine, same as WASH DAY. The ritual starts with the smell. It ends with the mirror.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-bottom: solid #CCCCCC 1.0pt; mso-border-bottom-alt: solid #CCCCCC .25pt; padding: 0in 0in 4.0pt 0in;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-bottom-alt: solid #CCCCCC .25pt; padding: 0in; mso-padding-alt: 0in 0in 4.0pt 0in; margin: 16.0pt 0in 4.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eThe Ingredient Authority\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 2.0pt 0in 6.0pt 0in;\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #888888;\"\u003eWe’re the girlfriend who reads the labels so you don’t have to. Here is exactly what’s doing the work:\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ctable class=\"MsoNormalTable\" style=\"width: 6.5in; border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 0in .5pt 0in .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;\" border=\"1\" width=\"624\" cellspacing=\"0\" cellpadding=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"mso-yfti-irow: 0; mso-yfti-firstrow: yes;\"\u003e\n\u003ctd style=\"width: 150.0pt; border: solid windowtext 1.0pt; border-bottom: solid #CCCCCC 1.0pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #CCCCCC .5pt; background: white; padding: 4.0pt 6.0pt 4.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a;\"\u003eIngredient\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: solid windowtext 1.0pt; border-left: none; border-bottom: solid #CCCCCC 1.0pt; border-right: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #CCCCCC .5pt; background: white; padding: 4.0pt 6.0pt 4.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a;\"\u003eWhy It’s There\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 1;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eAloe Vera Juice\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eReplaces water. Hydrates deeply—not just on the surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 2;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eBehentrimonium Methosulfate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eThe conditioner’s workhorse. Slip and detangling without buildup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 3;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eSunflower, Olive \u0026amp; Rice Bran Oils\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eTriple oil moisture seal. Body, shine, and smoothness in one blend.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 4;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eGoat Milk\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eLactic acid and proteins. Resurfaces the strand and rebuilds integrity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 5;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eFlaxseed (Crushed)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eOmega fatty acids for elasticity. What stretches, doesn’t break.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 6;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eShikakai Powder\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eAyurvedic strengthener. Fortifies without weighing down.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 7;\"\u003e\n\u003ctd style=\"width: 150.0pt; border-top: none; border-left: solid windowtext 1.0pt; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eHorsetail Extract\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid #EEEEEE 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; mso-border-bottom-alt: solid #EEEEEE .25pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eRich in silica. Builds structural strength from within.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"mso-yfti-irow: 8; mso-yfti-lastrow: yes;\"\u003e\n\u003ctd style=\"width: 150.0pt; border: solid windowtext 1.0pt; border-top: none; mso-border-top-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"200\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eVitamin E\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 318.0pt; border-top: none; border-left: none; border-bottom: solid windowtext 1.0pt; border-right: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-alt: solid windowtext .5pt; background: white; padding: 5.0pt 6.0pt 5.0pt 0in;\" valign=\"top\" width=\"424\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eAntioxidant protection. Keeps every strand sealed and shielded.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-bottom: solid #CCCCCC 1.0pt; mso-border-bottom-alt: solid #CCCCCC .25pt; padding: 0in 0in 4.0pt 0in;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-bottom-alt: solid #CCCCCC .25pt; padding: 0in; mso-padding-alt: 0in 0in 4.0pt 0in; margin: 16.0pt 0in 4.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eThe Ritual\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 4.0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 10.0pt 0in 2.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eStep 1 — After Wash Day\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eApply generously to freshly washed hair, focusing mid-length to ends. That’s where your hair needs it most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 10.0pt 0in 2.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eStep 2 — Detangle\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eWork from the bottom up. Feel how effortless that is. No fights. No breakage. Just your fingers moving through.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 10.0pt 0in 2.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eStep 3 — Wait\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003e3 to 5 minutes. Longer under a processing cap. Let the oils and proteins settle into the strand—not just sit on it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 10.0pt 0in 2.0pt 0in;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: #1a1a1a; text-transform: uppercase;\"\u003eStep 4 — Rinse Cool\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 6.0pt;\"\u003e\u003cspan style=\"font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003eCold water seals the cuticle. Every drop of moisture you just put in—locked. Walk out with the hair you deserved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center; margin: 16.0pt 0in 8.0pt 0in;\" align=\"center\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #1a1a1a;\"\u003e“Soft hair isn’t luck. It’s SOFTIE. Why not?”\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Why Not Beauty Co","offers":[{"title":"Default Title","offer_id":50512295493879,"sku":"WN-SOFT-19","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/9397\/2727\/files\/Gemini_Generated_Image_y726wsy726wsy726.png?v=1772071999","url":"https:\/\/www.whynotbeautyco.com\/products\/why-not-softie-the-conditioner","provider":"Why Not Beauty Co","version":"1.0","type":"link"}